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Landing Page: Concept, Wire-framing, Design, Development (HTML, CSS)

eLearners Landing Page Redesign

eLearners.com needed some new landing page designs. Up until this point, for YEARS, I was told I could only do the form on the right side of the page, with a smiling face looking towards the form, and it was getting old. Just because that’s what worked before, doesn’t mean it’s what will work now, so I got crazy. And by crazy, I mean I designed pages with a horizontal and center form, with no faces, WHAT?!

Center Template

An example of a page built using this template can be viewed here: https://www.elearners.com/l/center-new

Horizontal Template

An example of a page built using this template can be viewed here: https://www.elearners.com/l/el-horizontal-new

The Results?

These new designs out performed the old standard form on the right, face on the left, by quite a bit. And of the two, the center form template performed better than horizontal. This was a pretty big turning point in terms of our landers, we started thinking more outside the box in terms of design and were able to prove that sticking to the same old isn’t the best solution.